The Results Are In: A7FL Delivers a HIT for Eleven Sports/For the Fans

As the first football league to return to play during the 2020 pandemic, the A7FL can rightly claim a unique position among sports properties. And now that the first results are in, the A7FL’s partnership with Eleven Sports/For the Fans showed once again that our no helmets, no pads full-contact tackle football draws fans, lots of fans.The viewership numbers reveal that The A7FL 2020 Back in Motion Tournament Presented by Salus performed better than almost 90% of the other sports programming that aired on the network during the same period. In the most important OTT measurement (hours consumed/hour of programming), the A7FL exceeded our most significant benchmark by almost 20%, and during the height of the tournament an average viewer stayed to watch nearly 90 minutes of action. While these numbers are still preliminary and based on a single platform, they provide strong evidence that the A7FL can drive the kind of viewership that makes networks, advertisers and sponsors very happy.

Thank you for believing in the A7FL and stay tuned to see what’s next!