New Media Distribution Deal Delivers Action-Packed A7FL Games and Viral Highlights to Bars, Restaurants, Gyms, and Airports Across the World in 2026
Boca Raton, FL — January 27, 2026 — The American 7s Football League (A7FL®), the nation’s premier full-contact, no helmets, no pads, 7-on-7 football league, today announced a new media distribution partnership with Atmosphere TV, the leading out-of-home (OOH) streaming television network, beginning with the 2026 season opening on March 15.
Under the agreement, Atmosphere TV will feature condensed, high-energy A7FL games and highlight content, showcasing the league’s most explosive plays, viral moments, and hard-hitting action to an audience of more than 150 million monthly viewers worldwide, across over 60,000 venues and more than 75,000 screens.
Atmosphere TV’s network reaches viewers in bars, restaurants, gyms, airports, and other high-traffic public venues, delivering audio-optional content designed for real-world environments. With reach extending to over half of U.S. adults, Atmosphere provides a uniquely captive audience, engaged, active, and often waiting, making it a powerful platform for both entertainment and advertisers.
As part of the partnership, A7FL programming will be featured on Atmosphere TV’s new sports-focused channel, Wildcard Sports. The channel is designed to spotlight fast-paced, visually compelling sports content optimized for out-of-home viewing, giving A7FL a dedicated home alongside other high-impact sports programming curated for public venues worldwide.
“This partnership puts A7FL exactly where our football content belongs, on big screens, in public spaces, in front of massive audiences,” said Sener Korkusuz, CEO of A7FL. “Our game is fast, physical, and built for highlights. Atmosphere gives us international scale and everyday visibility in the places fans already gather.”
The A7FL has gained momentum in recent years through viral social clips, LIVE broadcasts, and a growing reputation for delivering raw, unscripted football action, resulting in nonstop gameplay and constant scoring opportunities.
For Atmosphere TV, the partnership adds high-energy, youth-driven football programming that’s visually striking, easy to follow, and optimized for social-style viewing in public spaces.
“A7FL’s brand of football is tailor-made for out-of-home viewing,” said Sebastian Quinn, Senior Content Director at Atmosphere TV. “A7FL highlights grab attention immediately, which is exactly what works in social settings like bars and restaurants. We’re excited to bring this content to our worldwide audience.”
The partnership also opens new opportunities for brand integrations, sponsorships, and advertisers looking to reach consumers in real-world environments through sports-driven content.
Additional details around featured programming, launch timing, and advertiser activations will be announced closer to the March 15, 2026 opening day.
ABOUT A7FL
Founded in 2014, the American 7s Football League (A7FL®) is a full-contact, semi-professional football league delivering a faster, more dynamic, and highly watchable format of America’s favorite sport. The league features 7-on-7 full-contact gameplay without helmets or pads, resulting in continuous action and highlight-driven football built for modern audiences.
Now entering its 12th season, A7FL has established a national presence and earned recognition for authentic competition, viral moments, and athlete-first storytelling. The A7FL boasts over 875K social media followers and partnerships with DAZN, FOX Soul, Triller TV, Stadium, Atmosphere TV, and Lights Out Sports. For a taste of A7FL action, visit A7FL.TV.
ABOUT ATMOSPHERE TV
Atmosphere is the world’s leading streaming TV service for businesses, offering original, audio-optional TV channels to more than 60,000 venues worldwide. The platform is designed to enhance the customer experience in commercial environments by delivering engaging, short-form content tailored for public spaces. For more, visit atmosphere.tv
Atmosphere Press Team
press@atmosphere.tv
