A7FL Partners with Industry Specialist Big Bullet Sports Marketing

Big Bullet Sports Marketing Joins A7FL to Add Marketing Depth

The American 7s Football League® (A7FL), pioneering no-helmets, no-pads, full-contact tackle football, continues its rapid progress into a household name by partnering with established sports marketing firm Big Bullet Sports Marketing (BBSM) and founder Howard Sadel. BBSM will leverage its industry expertise with both sports leagues and teams to help the A7FL reach new audiences and maximize audience engagement.

The partnership marks yet another addition to the growing team of key players to the A7FL’s infrastructure. BBSM’s team joins several other credentialed sports industry professionals to serve as league resources with a concentration in the broadening of the league’s fanbase, including UFC® Co-Founder and A7FL Advisory Chairman David Isaacs, veteran sports industry communications consultant Joe Favorito, and sports media executive Anthony Bailey.

BBSM brings years of experience in sports marketing, design, and consulting working directly within sports franchises as well as consulting to teams and leagues. With deep experience in franchise development, branding, online technology, social media and trend projection, BBSM founder Howard Sadel will oversee league social media and other league marketing efforts as the league expands in 2021.

“The A7FL has already captivated a core of 18-34-year-old fans across the country,” BBSM’s Howard Sadel remarked, “With Millenials and Gen-Z gravitating towards the A7FL’s very raw and authentic style of play, we’re excited by the opportunity to build on the league’s proven appeal to younger fans.”

BBSM’s partnership with the A7FL comes at an important stage of the league’s growth following the announcement of two new A7FL divisions competing in the 2021 season that begins on April 11. The newest divisions, located in and around Orlando and San Diego, bring the number of A7FL teams to 32. Big Bullet’s marketing prowess will support American 7s in this new era, along with its opportunity to crown a true national champion.

“We’re grateful to have Howard as part of our team and to partner with BBSM to leverage their marketing insight and industry expertise,” commented league Co-Founder and CEO Sener Korkusuz. “A7FL has made important strides in 2020 – despite the challenges that COVID-19 presented. We look forward to BBSM helping us build on that foundation in 2021 and beyond.”