Partnership Builds On The League’s Already Diverse 18-34-Year-Old Fan Base and Distribution Growth
BOCA RATON, FLORIDA, March 20, 2024 — The American 7s Football League® (A7FL) today announced its strategic partnership with Urban Edge Network and its HBCU+ platform, a leading ad-supported Black College Sports Network. This groundbreaking collaboration enables the A7FL to expand its reach into the Historically Black Colleges and Universities’ (HBCU) diverse audience, offering unparalleled access to live and on-demand sports content.
As it enters its historic 10th season, the A7FL has become well known for its gritty, authentic style and over-the-top highlights as the no helmets, no pads tackle league has carved out a unique niche for younger fans looking for fast-paced action. The league boasts 34 teams across the country, 850k social media followers, and numerous distribution partnerships in addition to streaming on A7FL.TV. Its 2024 season runs from March 24 to July 21, with games starting at 1, 4 and 7 PM ET. This Sunday’s games include:
– 1 PM ET: Baltimore Watchman vs Paterson U
– 4 PM ET: Rahway Shnow Tribe vs Trenton BIC
– 7 PM ET: Vegas Force vs Las Vegas Insomniacs
Urban Edge Network is renowned for HBCU+ and its comprehensive coverage of HBCU games, Pay-Per-View sporting events, original sports shows, curated films, podcasts, and more. With the HBCU+ app, viewers can enjoy non-televised black college games anytime and anywhere, making it a must-have streaming service for HBCU college sports enthusiasts.
The partnership with Urban Edge Network represents a significant step forward for the A7FL as it seeks to engage with a diverse audience base and strengthen its presence in the streaming market. By leveraging Urban Edge Network’s diverse audience, the A7FL – with 75% of players identifying as African American and viewership that over-indexes with African Americans – aims to enhance its brand visibility and connect on a deeper level with this core demographic.
Todd Brown, Co-Founder and CEO of Urban Edge Network expressed excitement about the collaboration, stating, “We are thrilled to partner with the A7FL to bring high-quality football content to our audience. This partnership aligns perfectly with our mission to provide authentic and engaging experiences for the HBCU community.”
Sener Korkusuz, Co-Founder and CEO of the A7FL, highlighted the strategic significance of the partnership, saying, “Partnering with Urban Edge Network extends the A7FL’s distribution network to a broader audience reach that fits perfectly into our streaming strategy. We look forward to bringing the excitement of A7FL football to HBCU fans across the nation.”
About Urban Edge Network and HBCU+
Urban Edge Network was curated to level the playing field and provide a platform for diverse voices. As part of the UEN family of brands, HBCU+ is an ad-supported Black College Sports Network, delivering 24/7 access to live and on-demand Historically Black Colleges and Universities games, sporting events, original sports shows, curated films, podcasts, and more. The HBCU+ app is available on Roku, Amazon Fire TV, Apple TV, Samsung TV, iOS, and Android.
For more information about Urban Edge Network, please visit https://urbanedgenetworks.com
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