June 10, 2025 – Boca Raton, FL – In the run up to the 2025 Championship match, the American 7s Football League® (A7FL) is proud to announce that it has been working with SEEEN plc (SEEN.L), a Fast Company “Next Big Things in Tech” award winner and a leading AI-powered video eCommerce platform, during the 2025 season.
Building on a successful partnership in 2024, SEEEN’s innovative video monetization technology has continued to power A7FL’s highlight content across social and digital platforms. By embedding eCommerce and engagement directly into A7FL’s highlight clips, SEEEN transforms media views into measurable revenue – a game-changer for a growing sports league with a digital-first audience.
“This partnership has allowed us to further capitalize on our most valuable media; the moments our fans love and share,” said A7FL CEO Sener Korkusuz. “SEEEN’s tech transforms our highlight ecosystem into a scalable revenue stream, and the results speak for themselves, as well as all the data we receive about viewer behavior.”
SEEEN has also benefited from increased global exposure as part of the renewed agreement. SEEEN branding appears prominently on A7FL’s Games of the Week, broadcast internationally on DAZN and across the U.S. on FOX Soul, bringing the company’s brand to millions of football fans across multiple continents.
“Being recognized by Fast Company was just the beginning,” said SEEEN CEO Adrian Hargrave. “This continued partnership with the A7FL showcases the real-world impact of our tech – turning content into commerce and attention into action through our 7% in-video clickthrough rate for merch and ticket sales.”
The 2025 A7FL season features expanded national and global distribution, new team markets, and more viral content moments than ever. Together, A7FL and SEEEN are redefining how fans interact with football highlights and how leagues turn attention into revenue.
About A7FL
With the launch of its 11th season in March, the American 7s Football League (A7FL) has grown to 34 teams, 10 cities, and 1200+ athletes across the country by pioneering a familiar yet completely new format for America’s most popular sport: 7v7 tackle football without helmets or hard pads. The A7FL’s unique format retains the toughness that fans of all ages crave, while its unique gameplay delivers action-filled performances that generate tens of millions of views and attract a new, younger audience (more than 75% are 18-34). Founded in 2014 by CEO Sener Korkusuz and President Ryan DePaul, the Spring (March-July) league’s exciting new style has also attracted UFC® Co-Founder David Isaacs as Advisory Board Chair. The A7FL boasts over 850K social media followers and partnerships with DAZN, FOX Soul, Triller TV, Stadium, and Lights Out Sports. For a taste of A7FL action, visit A7FL TV.
About SEEEN:
SEEEN, headquartered in New Haven, CT and London, UK is an AI-led video technology platform that drives interactive and shoppable video. Its customers can leverage SEEEN’s technology to enhance their entire video collections and give viewers a better, frictionless experience to discover videos and learn, purchase and share directly from within their favourite content. SEEEN is quoted on the London Stock Exchange with the ticker AIM:SEEEN.
Contact: Adrian Hargrave, adrian@seeen.com, https://seeen.com/
